Zlatan’s watch collection – the million-dollar pieces on his wrist
Zlatan Ibrahimović has swapped the pitch for the studio sofa – and suddenly the whole World Cup audience is looking at the wrong thing. He is one of the world’s most dedicated watch collectors, and the cameras in the Fox Sports World Cup studio have given his wrist a brand-new, global stage.
We’ve gone through what international watch media and Nordic press have documented about Zlatan’s collection. The picture that emerges: Audemars Piguet is his signature brand, with a platinum Rolex Daytona and a Patek Philippe Aquanaut alongside – and, right among the million-dollar pieces, an ordinary MoonSwatch worth a few hundred. These are the watches everyone’s talking about after the World Cup studio.
The brandsWhat Zlatan’s collection looks like
Audemars Piguet – the signature on the wrist
If one brand is associated with Zlatan, it’s Audemars Piguet. According to watch-media round-ups, AP is the brand he wears most, with several Royal Oak and Royal Oak Offshore pieces in the collection. The Royal Oak – with its tapisserie dial, octagonal bezel and integrated steel bracelet – was the watch that made steel luxurious in 1972, and the Offshore version is the tougher, sportier big brother that suits Zlatan’s image perfectly. This is his horological fingerprint.
Rolex – the Daytona in platinum
Zlatan’s Rolex is no ordinary Rolex. He has been seen with a Cosmograph Daytona in platinum – the top version of the world’s most coveted chronograph, with an ice-blue dial and a price tag well over a million. The Daytona is as much an investment as a watch: demand is enormous and secondary values keep rising. A perfect piece for someone who wants the best of the best on the wrist.
Patek Philippe – Aquanaut, the hardest to get
The crown of the collection is a Patek Philippe Aquanaut – Patek’s modern, sporty icon with its distinctive embossed pattern and integrated rubber strap. The Aquanaut has waiting lists measured in years and secondary prices that make new-car prices pale; for many collectors it’s the ultimate status symbol. Owning one says you don’t just have money – you have patience and connections.
The millionaire with a MoonSwatch
The best thing about Zlatan’s collection is that it isn’t only about money. He has been seen with an Omega × Swatch MoonSwatch – a bioceramic watch worth a few hundred – next to watches worth millions. That says something about a genuine enthusiast: it’s the love of watches, not the price tag, that drives him. Want the same watch? See our Omega × Swatch MoonSwatch overview.
The collectionThe gems in pictures
The price tagWhat is the whole collection worth?
Sources vary, but most estimates land between two and four million dollars. With single pieces like a Daytona “Rainbow” and complicated Pateks, individual watches alone can be worth half a million dollars – more than most people spend on a house.
FAQEverything you’re wondering about Zlatan’s watches
What is Zlatan’s most expensive watch?
Which watch brand does Zlatan like most?
Does Zlatan really own a MoonSwatch?
Where are Zlatan’s watches on show right now?
What is Zlatan’s cheapest watch?
Which brand is Zlatan most associated with?
Which Rolex does Zlatan own?
Which Patek Philippe does Zlatan own?
How much is Zlatan’s watch collection worth?
More celebrity watches
Ronaldo, Messi, Haaland and more – the whole collection in one place.
Read more
The watch images are illustrations of the models in question. Clockfever has no connection to Zlatan Ibrahimović; the details are based on open sources and watch-media reporting.
Digital Media Legend
Charlie is Klockfeber’s digital media legend, known for his ability to create engaging and innovative content that captures the interest of readers. With a background in digital marketing and an eye for the possibilities of technology, Charlie has revolutionized how Klockfeber reaches and interacts with its audience. His skills in social media, SEO and digital strategy have made him an invaluable asset to the team. Charlie combines his passion for watches with his expertise in digital platforms to create content that both informs and inspires.