Ayrton Senna watch collection

Ayrton Senna’s Watches 2026 – TAG Heuer

Ayrton Senna's watches – the TAG Heuer legend
Celebrity watches · Formula 1

Ayrton Senna’s watches – the TAG Heuer legend

No driver is more closely associated with TAG Heuer than Ayrton Senna. The partnership that began in 1988 still lives on today through new Senna editions. Here are the watches on the wrist of one of the sport’s greatest legends.

Photo: Martin Lee from London, UK, CC BY-SA 2.0
Titles
3 × F1 World Championships
TAG Heuer since
1988
Icon
S/EL Chronograph
Legacy
Senna editions still today

Ayrton Senna was linked to TAG Heuer during his first McLaren year in 1988, and became one of the brand’s most iconic ambassadors ever. TAG Heuer still honours him with new Senna series – a legacy that few watch relationships in motorsport can match.

The brandsWhat Senna’s collection looks like

TAG Heuer – race-worn icons
1988–1994

TAG Heuer – race-worn icons

Senna wore several TAG Heuer watches during his career: the most famous is his S/EL Chronograph (ref. S25.706C), worn at the 1993 Monaco victory, but also a Series 2000 Automatic Chrono and a Formula 1 Chrono (seen at Suzuka in 1991). TAG Heuer launched new Formula 1 Senna chronographs as recently as 2024 – proof of how deep the legacy runs. See all TAG Heuer watches →

The collectionThe gems in pictures

TAG Heuer (illustration)
TAG Heuer (illustration)

The price tagWhich TAG Heuer did Ayrton Senna wear?

Iconic S/EL

Senna’s most famous watch is the TAG Heuer S/EL Chronograph, worn at the 1993 Monaco victory. The partnership that began in 1988 has made him perhaps TAG Heuer’s most iconic ambassador – and new Senna editions are still released today.

FAQEverything you’re wondering about Senna’s watches

Which watch did Ayrton Senna have?
Senna was a TAG Heuer ambassador from 1988 and wore, among others, an S/EL Chronograph (at the 1993 Monaco victory), a Series 2000 Automatic Chrono and a Formula 1 Chrono.
When did Senna become a TAG Heuer ambassador?
During his first McLaren year in 1988. He became one of the brand’s most iconic ambassadors, and the relationship is still honoured today with new Senna editions.
Are there TAG Heuer Senna watches today?
Yes. TAG Heuer continues to release Formula 1 Senna chronographs – most recently in 2024 – as a tribute to the legacy.
Which watch did Senna wear when he won Monaco in 1993?
A TAG Heuer S/EL Chronograph (ref. S25.706C).

Read on

  • Explore the brand: all TAG Heuer watches
  • The full guide: Formula 1 and watches
  • See also Alain Prost’s watches
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The watch images are illustrations of the models in question. Clockfever has no connection to Ayrton Senna; the information is based on open sources and watch-media reporting.

Sources