In January 2026, nine of the LVMH Group’s watch brands gathered in Milan for the seventh edition of LVMH Watch Week. The event has become an important start to the year for the watch industry, where brands show off their latest innovations and craftsmanship to international journalists, clients, and retailers. Held on the famous Via Montenapoleone from 19 to 21 January, the line-up brought together Bvlgari, Daniel Roth, Gérald Genta, Hublot, L’Épée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith — with Louis Vuitton and TAG Heuer both delivering impressive news and exciting launches during the week.
Louis Vuitton — high-end and playful masterpieces
Louis Vuitton took Watch Week 2026 as an opportunity to show off both its most luxurious watches and more playful, creative models. The focus was on advanced complications and high-quality materials, where each model told its own story about the brand’s craftsmanship and design vision. Among the most talked-about releases were limited high-end models with sophisticated movements, but also watches that combined technical brilliance with humour and playfulness — almost like small works of art on the wrist. LV made it clear that its watches do not just measure time, but are also statements and collector’s objects.
Louis Vuitton Tambour Convergence Guilloché
An elegant dress watch with hand-made guilloché and an in-house automatic movement. Read more in our Tambour Convergence Guilloché article.
Louis Vuitton Camionnette — when the delivery van becomes a watch icon
Louis Vuitton transforms its legendary delivery van into a horological masterpiece — playful, technically impressive, and packed with history. Read more about the Louis Vuitton Camionnette.
Louis Vuitton Escale Worldtime
A colourful and technically impressive worldtimer with a hand-painted dial and an in-house automatic movement. Read more in our Escale Worldtime article.
TAG Heuer — the year of the chronograph
TAG Heuer placed 2026 under the sign of the chronograph, with its “Master of Chronographs” theme focused on precision, innovation, and historic milestones. The brand highlighted its long tradition of pioneering chronographs, from the Mikrograph of 1916 to today’s advanced high-frequency calibres and the Monaco Split-Seconds. During Watch Week, TAG Heuer presented new modern chronographs combining ultralight titanium, advanced oscillators, and the highest accuracy. With its racing DNA and sporting connections, TAG Heuer continues to prove why the chronograph is at the heart of its identity.
TAG Heuer Carrera Split-Seconds Chronograph — the first rattrapante in the Carrera family
A clear highlight of the week. The new Carrera Split-Seconds Chronograph combines Carrera’s iconic racing DNA with an advanced split-seconds chronograph. With a titanium case, a transparent sapphire dial, and red details on the hands and subdials, this is a Carrera that stands out both technically and visually. See our Carrera Split-Seconds article.
TAG Heuer Carrera Chronograph 41 mm Glassbox
A modern interpretation of Carrera’s iconic glassbox design with three colourful dials and the Calibre TH20-01. Elegance meets racing heritage in a clear and timeless chronograph. Read more in our Carrera Glassbox 41 mm article.
TAG Heuer Carrera Chronograph Seafarer — a nautically elegant chronograph
We love the aesthetic of the TAG Heuer Carrera Chronograph Seafarer — a modern interpretation of the iconic Seafarer concept with a clear tide indicator perfect for the rhythm of the sea, and an elegant glassbox design that captures both sporty and classic style. Read more in our Carrera Seafarer article.
Both LV and TAG Heuer showed during LVMH Watch Week 2026 why they are at the forefront of luxury watches: LV with its artistic and exclusive expressions, and TAG Heuer with its technical precision and sporting heritage.
Tiffany & Co. at LVMH Watch Week 2026
At LVMH Watch Week 2026 in Milan, Tiffany & Co. marked its second appearance at the fair and continued to strengthen its position in fine watchmaking. The presentation centred on the house’s long horological heritage (dating back to 1847), its deep expertise in gemstones, and a design language firmly anchored in iconic design. By showing both historic watches from the archives and entirely new creations, Tiffany & Co. tied its past to a clear vision for the future.
The Tiffany Timer in focus
The week’s most talked-about novelty was without doubt the Tiffany Timer, an elegant chronograph celebrating 160 years of Tiffany’s precision-watch heritage. With a platinum case, a light Tiffany Blue® dial, and baguette-cut diamond indices, the model combines technical substance with jewellery-like finesse. The automatic chronograph movement and the iconic Bird on a Rock detail on the rotor make it a clear collector’s object. Read more in our Tiffany at LVMH Watch Week 2026 article.
Where and when was LVMH Watch Week 2026?
In Milan, on Via Montenapoleone, from 19 to 21 January 2026 — the seventh edition of the event.
Which brands took part?
Nine LVMH Maisons: Bvlgari, Daniel Roth, Gérald Genta, Hublot, L’Épée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith.
What were the highlights?
Louis Vuitton’s Tambour Convergence Guilloché, Camionnette, and Escale Worldtime; TAG Heuer’s Carrera Split-Seconds, Glassbox 41 mm, and Seafarer; and Tiffany’s Tiffany Timer.
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