Erling Haaland’s watches – one of football’s sharpest collections
Erling Haaland is a Breitling ambassador – but behind the official title hides one of football’s most hardcore watch collectors. The Manchester City striker’s collection is valued at over two million dollars and holds some of the world’s hardest-to-get pieces.
Many know Haaland as the face of Breitling, but his own collection goes far beyond the ambassador watches. Here you’ll find an avant-garde Richard Mille, two grail Nautilus pieces from Patek Philippe, a Marvel-inspired Audemars Piguet Royal Oak Concept and solid-gold Rolexes. For a player in his early twenties, it’s a remarkably mature and bold collection. Here’s the whole wrist behind the goal machine.
The brandsWhat Haaland’s collection looks like
Breitling × Erling Haaland Signature Chronomat
As a Breitling ambassador since 2022, Haaland got something few are granted: his own watch. The Breitling × Erling Haaland Signature Chronomat has a dial cut from genuine Muonionalusta meteorite – 4.5-billion-year-old star matter, where no two are exactly alike – with his initials and famous goal celebration engraved on the back. It came in steel/platinum (500 pcs) and rose gold (250 pcs), plus a unique gold version reserved for himself.
Richard Mille RM 55-01 – the avant-garde grail
This is the piece that shows Haaland means business. The Richard Mille RM 55-01 (“Bubba Watson”) is one of the watch world’s most extreme sports watches – ultra-light, skeletonised and built like a Formula 1 car for the wrist. The retail price is around £160,000, but availability is so limited that secondary prices have soared to multiples of that. Wearing an RM is a clear signal: you’re inside the watch world’s inner sanctum.
Patek Philippe Nautilus – two grails
Haaland owns not one but two Patek Philippe Nautilus pieces – the discontinued models every serious collector chases. A steel 5711 (the same family as the legendary Tiffany-blue dial) and a 5712 with moon phase in rose gold. The Nautilus is perhaps the world’s most coveted sports watch, with waiting lists that have turned the model into an investment rather than a purchase.
Audemars Piguet Royal Oak Concept “Black Panther”
One of the most spectacular pieces in the collection is an Audemars Piguet Royal Oak Concept from the “Black Panther” series – a collaboration between Marvel and AP that most collectors never even get the chance to buy. With a hand-painted superhero figure in the movement and AP’s most advanced Concept case, it’s as much art as watch. Bold, playful and fiercely exclusive – very Haaland.
Rolex Daytona in gold – “Eye of the Tiger”
No collection is complete without Rolex, and Haaland doesn’t go for discreet steel models. Among his most valuable pieces are several Cosmograph Daytonas in solid gold, including the colourful “Eye of the Tiger” versions with diamond-set dials. The Daytona is the ultimate status watch – and in gold it becomes a pure statement of intent.
The collectionThe gems in pictures
The price tagWhat is Haaland’s watch collection worth?
With a Richard Mille RM 55-01 (retail around £160,000, secondary value many times that), two Patek Philippe Nautilus pieces, a Royal Oak Concept “Black Panther” and several gold Rolexes, Haaland’s collection is valued at well over two million dollars. For a player in his early twenties it’s an unusually mature and bold collection – and with his career and interest, it’s only likely to grow.
FAQEverything you’re wondering about Haaland’s watches
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The watch images are illustrations of the models in question. Clockfever has no connection to Erling Haaland; the details are based on open sources and watch-media reporting.
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